What is “Clean” Fragrance?

Clean fragrance has exploded as a term these past few years with brands procaliming that are “all natural.” But what does clean fragrance mean? The truth is, that is up for interpretation. While the FDA monitors the safety of some products (and I use the word “monitor” loosely), there is no organizational body that can verify that something, in fact, all natural.

Department store, drug store, and cosmetic store fragrance consisent largely of synthetic molecules, but the biggest issue has been in these “trade-secret” formulas which conceal which ingredients are actually in perfume. We know that there are perfume moloecules, however, tehse past few years, we have been focused more on the solution that holds and stabalizes the perfume, as opposed to the perfume moelocues themselves. Most “clean” fragrance brands have focused more on this solution, proving that a perfume need only be suspended in an alcohol base. However, the topic of the actual fragrance molecules and how toxic some of them might be is just emerging.

At La Roux Perfume, we use full-bodied natural essences, as well as modelucues, that even though they have been separated from its source, were directly derived from the full essence, vs. creating an identical molecule in the lab for that molecule. This makes all our ingredients naturally-derived. We also avoid all known toxins and endocrine-disruptors, synthetic musks being a handful of the known toxic fragrance molecules.

Read more about synthetic perfume here.